Currently viewing and reading

Viral Marketing Secrets Part 8

Posted by admin in May 8th 2008

Strategic Tagging

YouTube allows you to tag your videos with keywords that make your videos show up in relevant searches. For the first week that our video is online, don’t use keyword tags to optimize the video for searches on YouTube. Instead, use tags to control the videos that show up in the Related Videos box. The idea here is to make it as easy as possible for viewers to engage with all your content, rather than jumping away to “related” content that actually has nothing to do with your brand/startup.

So how do we strategically tag? Choose three or four unique tags and use only these tags for all of the videos we post. I’m not talking about obscure tags, but more unique tags that are not used by any other YouTube videos. Done correctly, this will allow us to have full control over the videos that show up as “Related Videos.”

When views start trailing off after a few days to a week, it’s time to add some more generic tags, tags that draw out the long tail of a video as it starts to appear in search results on YouTube and Google.

Bookmark This!

Close Bookmark and Share This Page

Save to Browser Favorites / Bookmarks