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Viral Marketing Secrets Part 7

Posted by admin in May 6th 2008

Releasing all videos simultaneously

Once people are watching a video, how do you keep them engaged and bring them back to a website?

Most of the time bloggers/vloggers will say: “We’re going to release one every few days so that viewers look forward to each video.”

This is the wrong way to think about YouTube marketing. If you have multiple videos, you should post all of them at once. If someone sees the first video and is so intrigued that they want to watch more, why would they make them wait until we post the next one? You should give them everything up front. If a user wants to watch all five of our videos right now, there’s a much better chance that we’ll be able to persuade them to click through to our website. You don’t make them wait after seeing the first video, because they’re never going to see the next four.

Using this strategy, we give our most interested viewers the chance to fully engage with a campaign without compromising the opportunity to individually release and market each consecutive video.

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