Video article marketing is using information that was originally used for written articles and then having that information be presented in video format. Submitting your video to the social video sites, social networks, or on your own blog could bring in more traffic, just like if you were to submit your articles to article submission sites.

The goal of video article marketing is to get as many references your website(s) from as many high page rank sources as possible. Without the creation of a video you cannot get your content on social video sites such as Youtube. Creating video articles is a fast way to create the type of video content that can be submitted to these popular sites.

Here is a small list of tips to using video article marketing:

1. Take an existing article and read it first as audio only. A microphone and recording software will be needed.
2. If you have a PC you already have Windows Movie Maker where you can sync your bullet points of text to your narration. You then save this as an .avi video file and upload to a social video sharing site.
3. Another more advanced option is to create your bullets and images in Power Point, and then use screen capture video software. Then you simultaneously in real time read your article and sync your slides and your video is done in one take.
4. Another simple way to build relationships is to use a camcorder or a webcam and read the article to the camera.

These quick and simple steps can help you get started with video article marketing.

Andreas Roell of The ClickZ Network wrote a great article about brand management. According to Andreas, oftentimes branding is overlooked until there’s a crisis, but when a fiasco is looming, it’s overtly evident exactly how important a brand reputation can be. When publicity hits a brand negatively, marketers are suddenly in panic mode abou brand’s reputation.

Brand problems can range from information leaks to incidents that result in stock market meltdowns. Product launches, acquisitions, and other events all require the same marketing know in order to offset negative events through reputation management. While no one wants to think about a brand’s decline, there there are ways to deal with it.

According to Clickz, here are the reasons why using online video can work:

1. Video content drives news
2. Search engines can pick up video
3. It’s what people are watching
4. Videos go viral

If you are proactive and reach out to bloggers with videos posted on video sites, when you need to communicate with your key publics, you’ll have outlets to reach out to. “The best defense is a strong offense” is a perfect quote to signify the worked needed for this effect.

According to Master New Media, Online video marketing is the key business differentiator for web companies wanting to communicate effectively their product profile and benefits within the shortest possible time. Putting together a video tutorial on your blog or website doesn’t automatically bring you a great conversion rate to selling products. There is more to effective video communication than just slamming some video content up on your web pages.

Creating video content is very complex and highly multidisciplinary art. According to Master New Media,

The average attention span of a web user today is measured in seconds. Once delivered to you on a red carpet by a major search engine search query, or by a recommendation link on a review blog, the new web visitor applies only a very limited effort and time to see whether she can make sense of what you are communicating/selling/proposing and to decide whether your content, style, look and approach are a good fit for what she was actually looking for. If you can engage her interest right there and then, and offer a fast, highly visual way to let her discover what your “message” is, you have done bingo.

You can’t play many tricks to fool readers. Since today’s web users already know what they are looking for it’s hard to attract attention with your videos since nobody goes around looking for random videos. You really need to address the desire from the user to get at what they are looking for in the least time possible and in the most effective way.

Original post by TubeMogul.

Online video is one of the best venues to engage an audience. This new medium allows the video creator to communicate a message on multiple levels. Video has led a way for people to learn, and consequently, legendary brands have been created.  As a case in point, think of traditional internet marketing; when was the last time that a paid search listing or banner ad raised your blood pressure or induced you to forward something to a friend?

With online video you can also reach a huge audience for a minimal investment, thus the ROI of online video marketing can be astounding.  Consider that according to the Interactive Advertising Bureau; more than 50% of the US population will watch video online next year.  That’s 155.2 million people, and we’re just talking the US!  Increasingly, people are watching a lot of video as well.  According to comScore, Americans watched 9 billion online videos just in the month of July.

Like everything else, there is no “free lunch” as the video-sharing sites don’t charge to host your content, but getting your target audience to watch and forward your video is no easy feat.  That’s where we come in.  Since we are tracking videos across the major video-sharing and social networking sites, we know a thing or two about what works and what doesn’t.