According to Master New Media, Online video marketing is the key business differentiator for web companies wanting to communicate effectively their product profile and benefits within the shortest possible time. Putting together a video tutorial on your blog or website doesn’t automatically bring you a great conversion rate to selling products. There is more to effective video communication than just slamming some video content up on your web pages.

Creating video content is very complex and highly multidisciplinary art. According to Master New Media,

The average attention span of a web user today is measured in seconds. Once delivered to you on a red carpet by a major search engine search query, or by a recommendation link on a review blog, the new web visitor applies only a very limited effort and time to see whether she can make sense of what you are communicating/selling/proposing and to decide whether your content, style, look and approach are a good fit for what she was actually looking for. If you can engage her interest right there and then, and offer a fast, highly visual way to let her discover what your “message” is, you have done bingo.

You can’t play many tricks to fool readers. Since today’s web users already know what they are looking for it’s hard to attract attention with your videos since nobody goes around looking for random videos. You really need to address the desire from the user to get at what they are looking for in the least time possible and in the most effective way.

Original post by TubeMogul.

Online video is one of the best venues to engage an audience. This new medium allows the video creator to communicate a message on multiple levels. Video has led a way for people to learn, and consequently, legendary brands have been created.  As a case in point, think of traditional internet marketing; when was the last time that a paid search listing or banner ad raised your blood pressure or induced you to forward something to a friend?

With online video you can also reach a huge audience for a minimal investment, thus the ROI of online video marketing can be astounding.  Consider that according to the Interactive Advertising Bureau; more than 50% of the US population will watch video online next year.  That’s 155.2 million people, and we’re just talking the US!  Increasingly, people are watching a lot of video as well.  According to comScore, Americans watched 9 billion online videos just in the month of July.

Like everything else, there is no “free lunch” as the video-sharing sites don’t charge to host your content, but getting your target audience to watch and forward your video is no easy feat.  That’s where we come in.  Since we are tracking videos across the major video-sharing and social networking sites, we know a thing or two about what works and what doesn’t.