Metrics/Tracking: How to measure effectiveness
Make sure to tweak the links put up on YouTube (whether in a YouTube channel or in a video description) by adding “?video=1” to the end of each URL. This makes it much easier to track inbound links using Google Analytics or another metrics tool.
TubeMogul and VidMetrix also [...]

Continue reading " Viral Marketing Secrets Part 9 "

Strategic Tagging
YouTube allows you to tag your videos with keywords that make your videos show up in relevant searches. For the first week that our video is online, don’t use keyword tags to optimize the video for searches on YouTube. Instead, use tags to control the videos that show up in the Related Videos [...]

Continue reading " Viral Marketing Secrets Part 8 "

Releasing all videos simultaneously
Once people are watching a video, how do you keep them engaged and bring them back to a website?
Most of the time bloggers/vloggers will say: “We’re going to release one every few days so that viewers look forward to each video.”
This is the wrong way to think about YouTube marketing. If [...]

Continue reading " Viral Marketing Secrets Part 7 "

Commenting: A conversation with yourself
Every power user on YouTube has a number of different accounts. A great way to maximize the number of people who watch our videos is to create some sort of controversy in the comments section below the video. You get a few people in our office to log in throughout [...]

Continue reading " Viral Marketing Secrets Part 6 "

Thumbnail Optimization
If a video is sitting on the Most Viewed page with 19 other videos, a compelling video thumbnail is the single best strategy to maximize the number of clicks the video gets.
YouTube provides three choices for a video’s thumbnail, one of which is grabbed from the exact middle of the video. As you [...]

Continue reading " Viral Marketing Secrets Part 5 "

Title Optimization
Once a video is on the Most Viewed page, what can be done to maximize views?
It seems obvious, but people see hundreds of videos on YouTube, and the title and thumbnail are an easy way for video publishers to actively persuade someone to click on a video. Titles can be changed a limitless [...]

Continue reading " Viral Marketing Secrets Part 4 "

Getting onto the “Most Viewed” page
Now that your video is ready to go, how the video going to attract viewers?
The core concept of video marketing is to harness the power of the site’s traffic. Here’s the idea: something like 80 million videos are watched each day on YouTube, and a significant number of those [...]

Continue reading " Viral Marketing Secrets Part 3 "

Content is Not Always King
If you want a truly viral video that will get millions of people to watch and share it, then yes, content is key. But good content is not necessary to get 100,000 views if you follow these strategies.
Don’t get me wrong: the content is what will drive visitors back to [...]

Continue reading " Viral Marketing Secrets Part 2 "

Not all viral videos are what they seem
There are thousands of videos uploaded to YouTube each day. No matter how “viral” you think your video is no one is going to find it and no one is going to watch it with no promotion. Not all videos go viral organically – there is a [...]

Continue reading " Viral Marketing Secrets Part 1 "

Promoting a Video

The keyword for the success of any online marketing video is "submitting". The best choices are video hosting sites like YouTube , Yahoo! Videos , or Google Videos . The main advantages are that your videos will be hosted for free and they will not take up any of your site’s bandwidth.
[...]

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