Original post by TubeMogul.

Online video is one of the best venues to engage an audience. This new medium allows the video creator to communicate a message on multiple levels. Video has led a way for people to learn, and consequently, legendary brands have been created.  As a case in point, think of traditional internet marketing; when was the last time that a paid search listing or banner ad raised your blood pressure or induced you to forward something to a friend?

With online video you can also reach a huge audience for a minimal investment, thus the ROI of online video marketing can be astounding.  Consider that according to the Interactive Advertising Bureau; more than 50% of the US population will watch video online next year.  That’s 155.2 million people, and we’re just talking the US!  Increasingly, people are watching a lot of video as well.  According to comScore, Americans watched 9 billion online videos just in the month of July.

Like everything else, there is no “free lunch” as the video-sharing sites don’t charge to host your content, but getting your target audience to watch and forward your video is no easy feat.  That’s where we come in.  Since we are tracking videos across the major video-sharing and social networking sites, we know a thing or two about what works and what doesn’t.