Ad agencies deal with passive approaches. Their clients don’t have to click on this or that to explore. They have one shot to get their message across. there will always be a place for those TV spots and print campaigns but in today’s marketing world it’s simply the jam and not the bread of a complete package.

Web agencies deal with a very interactive audience. Even the simplest web sites require for the viewer to point and click to get there. The world has become much more interactive. The mass majority of consumers has already researched a product before buying. If a company’s web site crashes their computer or takes forever to load they get bored and select the next one from their search list.

Instead of listening across the clothesline about who makes the best product consumers are turning to blogs to see who has what and how well designed that product is. Gone is the day where consumers bought products on blind faith. Today’s consumer is well informed and wants to be treated as such.

While advertising agencies and PR firms are very talented they are not web designers. The web sites that come out of the advertising firms are often poorly formatted. Web agencies deal the problems of formatting and accessibility. Coding. The designers can come up with the next greatest innovation but if the coders can’t find the right web language then the site will fail. Coding has taken on a new dimension for the web. Prior to the rise of web marketing campaigns code languages although complex didn’t have to deal with the types of media that are now being requested of them. Everything in the web coding world is changing at a rapid pace. Within a web agencies the front end and the back end have to work together to produce a reliable product that doesn’t crash a consumers computer. Even if that consumer has a computer from the stone age.