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Internet Marketing Campaign: Is It A Load of Rubbish?

| Posted in Internet Marketing |

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Internet marketing campaign exposed!

Where do people go when they want to buy a product or service? They go to the Google search engine.

93% of these google users will only consider the first 10 results on a google search engine results page. 51% actually click on the #1 result, 16% click on the #2 result, 6% click on the #3 result and 6% click on the #4 result.

So, your company website *should* be in the top 4 results for the keyword search-phrase(s) people will use to find your website.

How do you get your website to the top of Google?

Topping Google may be achieved with an efficient and effective Internet marketing campaign consisting of:

Search engine optimization (”SEO”)

  1. Analyzing the site against 49 SEO conventions – rules applied to site content so it is optimised for precise keyword phrases (”key phrases”) prospective customers are currently using in search engines
  2. Recommending improvements – to the site content – where SEO conventions are violated; and enhancements to the site where SEO standards are improperly implemented
  3. Identifying the competitor sites that are currently beating the site in search engines for targeted key phrases
  4. Recommending a long-term strategy to beat the competitor sites in the search engines for targeted key phrases
  5. Implementing above recommendations; primarily through World Wide Web tactics based largely around social media
  6. Monitoring the above 5 Internet marketing tactics and adjusting strategy accordingly

Social media optimization (”SMO”)

  1. Link-building: identifying other popular websites – with relevant content – that would be interested in linking to the site
  2. Regularly blogging about the site – on other people’s websites – with valuable articles
  3. Bookmarking the site across the popular social bookmarking services
  4. Establishing and maintaining a presence on social networking, image-sharing, video-sharing and document-sharing websites
  5. Creating unique, entertaining and, controversial content so social media website users want to link to the site
  6. Monitoring the above 5 Internet marketing tactics and adjusting strategy accordingly

These 12 proven principles are essential to mount a cost-effective Internet marketing campaign for your website. Look for them in any proposal you obtain from an Internet marketing consultant.

Tips for Successful Affiliate Marketing

| Posted in Online Business, Promotion and Marketing |

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How to make money from affiliate marketing?

Affiliate Marketing is an Internet based marketing in which people make money by promoting the products of other people. The people who promote products or services are called affiliates. Affiliates get paid on commission basis. In a general scenario, if an affiliate makes a sale worth $100 and if 50% is the commission then the affiliate makes $50 with that sale. To make money in affiliate marketing, we need not own a product but we just need to make sales! 

How to choose Products to promote!

It might be quite confusing on how to choose the right product to promote! There are thousands of affiliate programs out there, all claiming to be the best. Most of these programs will give you an impression that all you have to do is simply place their banners and links and wait for the commission checks to arrive! Well this is even true but only in case if you have a website or blog with huge traffic. And of course the product you are promoting should be related to your site niche.What if you do not have a website with huge traffic? Just work for some time on getting traffic and that’s it, wait for the checks to arrive!

Consider certain things when you are looking for the products to promote

• The product should have good sales page and good customer care as well

• If there are any testimonials, that will be an added advantage

• Check the commission amount, it should be reasonable for your efforts

• Check for the payment options and dates……

Always choose the right banners

Always choose simple banners and do not go for the graphically rich banners. The banners should always convey the exact message. The main reason to avoid flashy banners is the download time. Heavy banner ads can slow down the loading of your pages, or critical elements of your page that may result in loosing your visitors altogether!

It is suggested that any links on your site should be opened in a new window so that it is easy for your visitor to come back to your site.

Use of Pop ups and pop unders

It is suggested that you do not go for pop ups as they annoy your visitors. Generally the visitors will close them even before they are fully loaded! Go for pop-unders and preferably those that only display once per visit.

The use of Text Link Ads

Of all the forms of advertising, Text Link Ads do convert better. The reason is they are bandwidth friendly and hence will be loaded fast. They do not even annoy the visitor. Text links ads will also provide some useful information for the visitor stating the reason so as to why he needs to check the offer.

Articles and product/service reviews

Article writing is the most powerful tool to boost your earnings! If you own a website or a blog then write reviews of the products that you are promoting providing useful information of the product. Post at least two articles a week, that will help the search engine spiders to latch onto. Search engines will always like the fresh and updated content. The product review articles are called adarticles.

Email advertising as an affiliate marketing tool

If you have a good list of leads then this is going to help you in your affiliate earnings. Write a review article and then email your list along with the link to the sales page but do not spam. If your leads have any questions then you should be able to answer them. So have good knowledge over the products that you are promoting.

Successful affiliate marketing requires patience

Every one wants to earn money but the thing is how much are you really serious about it! Joining an affiliate program, putting up their links on your site for a week or 10 days and removing it if there are no sales, is not the way you need to think. You need to be patient and try different methods in promoting the products and see what strategies are working for certain kinds of products and what are not working. While you are working the strategies use trail and error method. Try to observe the people who are successfully promoting the same products and try to implement the same in your own way.

Successful Affiliate Marketing – unplugged

Be wise while you choose the products to promote. If you are a beginner choose the affiliate programs that have less payment threshold. Let me explain this with an example- Say there is a company which pays $20 for each sale that their affiliate make. The payment threshold is set at $100, that means 5 sales should be generated to get the payment. If they have 10,000 affiliates only few of them say first 1,000 affiliates can achieve.

This is because of the drop outs, most of the affiliates will drop once they have done with 1 or 2 sales. On the whole the company will get millions of money. So you need to be patient to get the benefits of the affiliate marketing. There are many companies that pay you after each sale is generated, choosing such products to promote will be ideal for beginners.

Affiliate Marketing can earn you millions of real cash for those who put in efforts. Set some time say 3-4 months and work hard to set up successful affiliate marketing business. Do not give up in the middle, you will get succeeded for sure. Follow the tips and tricks that the other successful affiliates are following and try to learn their strategies. There are hundreds of blogs and websites out there to help you, follow them to get the most out of affiliate marketing.

Don’t be discouraged if after a couple of months you haven’t made enough money to retire – it does take time! The longer you are involved with affiliate marketing, the more savvy you will become as to what will work and won’t. Then your effort will reap greater income in shorter periods of time.