For the past ten years because “thermogenic” fat burning pills made with the herbal stimulant ephedra have become the hottest weight loss craze in the history of the industry.

Hundreds of millions of dollars are spent on these products every year and there’s no end in sight to this fat burning pill feeding-frenzy. Even if Ephedra is banned for over the counter sale because of FDA pressure, it’s likely that ephedra-free stimulant products will take their place in short order, even if they’re weaker versions of the original products. The strength of the brand names seems to be carrying them forward.
But are these thermogenic products all they’re made out to be? Let me set the record straight once and for all.

Open up any bodybuilding or fitness magazine these days and you’ll see multi-page advertisements boasting of “amazing”, “clinically proven,” “university-tested” results, with dramatic photos of physiques allegedly transformed overnight by using these products.

One headline says “Proven to increase fat loss 1700%.” Another says “Burn up to 613% more fat!” Still another says, “34 times more fat lost than control group.”

Where did these numbers come from?

1700% or 613% or 34 times greater THAN WHAT? Obviously, some “apples” are being compared to “oranges.”
It’s easy for supplement companies to cleverly take statistics out of context – just one of many sneaky tricks they have up their advertising sleeves. (Did you know there’s an infamous book called “How to Lie With Statistics,” written on this very topic? If you don’t believe me, go to Amazon.com and see for yourself.)
If any supplement really did burn 1700% more body fat, there wouldn’t be any overweight people left! But there are: There are more overweight people today than ever before in history!

Don’t believe the hype! It’s not that these products don’t work at all – the problem is more in the deceptive marketing and advertising than the products themselves. The claims are simply outrageous.

Thermogenic fat burners do work, but they don’t work miracles and they’re not a substitute for proper nutrition and training. Because the primary ingredients ephedrine and caffeine are strong central nervous system stimulants, they also have many potential side effects and contraindications.