There are three reasons why it’s so hard to find truthful information today:

1. Money (Greed). Weight loss is a 30 billion-dollar a year industry. With this kind of money at stake, unscrupulous marketers will tell you anything – even outright lies – to get you to buy their products and to further their financial interests.
2. Information overload. Now that we’re in the information age, lack of information is not a problem anymore. The problem these days is too much information. Fitness and diet “guru’s” preach about their “latest breakthroughs” on TV infomercials 24 hours a day, seven days a week. Hundreds, even thousands of diet and exercise books fill bookstore shelves. Dozens of magazines clutter the newsstands every month. And to top it all off, the explosion of the Internet is adding to this “info-quagmire” at an exponential rate.
3. Conflicting advice. Even industry professionals such as registered dieticians, research scientists, MD’s, PhD’s, and certified trainers, give a tremendous amount of contradictory advice. There are a lot of opinions out there and everyone seems to tell us something different.

This has left a lot of people frustrated, disillusioned, and thoroughly confused. It’s hard to know whom or what to believe anymore.