Commenting: A conversation with yourself

Every power user on YouTube has a number of different accounts. A great way to maximize the number of people who watch our videos is to create some sort of controversy in the comments section below the video. You get a few people in our office to log in throughout the day and post heated comments back and forth (you can definitely have a lot of fun with this). Everyone loves a good, heated discussion in the comments section – especially if the comments are related to a brand/startup.

Don’t be afraid to delete comments – if someone is saying our video (or your startup) sucks, you could just delete their comment. You can’t let one user’s negativity taint everyone else’s opinions.

A heated comment thread (done well) will engage viewers and will drive traffic back to our sites.