Since I started blogging in September 2007, I’ve seen people pushing Google Adsense saying how much money they have made using this very simplistic way of monetization. However, I notice many A-list bloggers have begun to throw Adsense out the window and start selling their own ads.

For example, John Chow from JohnChow.com now makes about $7,000 on his private ads sale which is 12 times more than what he was earning from Adsense years ago. Darren Rowse from Problogger.net, apparently a “pro” Adsense blogger, had ditched Adsense for his own private ads sale. TechCrunch.com is the champion of them all. Their private ad sales have surpasses many A-list bloggers. Each 125×125 box is selling for $10,000 per month.

What is your preference when it comes to advertising?