According to Master New Media, Online video marketing is the key business differentiator for web companies wanting to communicate effectively their product profile and benefits within the shortest possible time. Putting together a video tutorial on your blog or website doesn’t automatically bring you a great conversion rate to selling products. There is more to effective video communication than just slamming some video content up on your web pages.

Creating video content is very complex and highly multidisciplinary art. According to Master New Media,

The average attention span of a web user today is measured in seconds. Once delivered to you on a red carpet by a major search engine search query, or by a recommendation link on a review blog, the new web visitor applies only a very limited effort and time to see whether she can make sense of what you are communicating/selling/proposing and to decide whether your content, style, look and approach are a good fit for what she was actually looking for. If you can engage her interest right there and then, and offer a fast, highly visual way to let her discover what your “message” is, you have done bingo.

You can’t play many tricks to fool readers. Since today’s web users already know what they are looking for it’s hard to attract attention with your videos since nobody goes around looking for random videos. You really need to address the desire from the user to get at what they are looking for in the least time possible and in the most effective way.