Metrics/Tracking: How to measure effectiveness
Make sure to tweak the links put up on YouTube (whether in a YouTube channel or in a video description) by adding “?video=1” to the end of each URL. This makes it much easier to track inbound links using Google Analytics or another metrics tool.
TubeMogul and VidMetrix also [...]

Continue reading " Viral Marketing Secrets Part 9 "

Strategic Tagging
YouTube allows you to tag your videos with keywords that make your videos show up in relevant searches. For the first week that our video is online, don’t use keyword tags to optimize the video for searches on YouTube. Instead, use tags to control the videos that show up in the Related Videos [...]

Continue reading " Viral Marketing Secrets Part 8 "

Releasing all videos simultaneously
Once people are watching a video, how do you keep them engaged and bring them back to a website?
Most of the time bloggers/vloggers will say: “We’re going to release one every few days so that viewers look forward to each video.”
This is the wrong way to think about YouTube marketing. If [...]

Continue reading " Viral Marketing Secrets Part 7 "

Commenting: A conversation with yourself
Every power user on YouTube has a number of different accounts. A great way to maximize the number of people who watch our videos is to create some sort of controversy in the comments section below the video. You get a few people in our office to log in throughout [...]

Continue reading " Viral Marketing Secrets Part 6 "

Thumbnail Optimization
If a video is sitting on the Most Viewed page with 19 other videos, a compelling video thumbnail is the single best strategy to maximize the number of clicks the video gets.
YouTube provides three choices for a video’s thumbnail, one of which is grabbed from the exact middle of the video. As you [...]

Continue reading " Viral Marketing Secrets Part 5 "