All those names – competing for attention and brain share – keep piling up into a considerable number. Some authors claim that about 10,000 new brands are created every day. Whatever the right number is, it’s a disproportionately high population compared with the tiny number of great brands. The management of most companies tends to [...]

Continue reading " How To Identify A Great Brand "

ItsTheReal is back again! It makes no sense I know but check it out…

Continue reading " The Real supports recycling. "

This blog has been posting daily as promised, but there is still PLENTY to get done with this blog. Here is a list of what to look for in the future from not only this site, but my new projects.
*For Schlossy’s Blog:
- Video Messages to You…the Viewers by Me (Schlossy of Course!)
- Contact E-Mail For [...]

Continue reading " New Update…The Rebirth Is Coming! "

Microsoft Expression Blend is Microsoft’s user interface design tool for creating rich graphical interfaces for web and desktop applications that blend the features of these two types of applications. Expression Blend is itself written using the .NET Framework 3.0 and Windows Presentation Foundation (WPF). Expression Blend is effectively an interactive, WYSIWYG front-end for designing [...]

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ItsTheReal is back again! Jeff tries to reach out to Nelly. Nelly has been out the rap game for awhile so Jeff tries to ignite a relationship that was once strong.

Continue reading " “Are you there, Nelly? It’s me, Jeff.” "

Marketing and its sister branding are too important to be left to marketers alone. In a corporation, it is everybody’s business to be cost-conscious as well as customer-driven. In fact, it is the purpose of brand management to transform a company into a customer-centric organization to the point where the traditional walls that separate functions [...]

Continue reading " How Can Non-marketers Contribute to Branding? "

It takes as much time to build a brand as it takes a person to build a reputation. The difficulty is not as much to perfect a strategy as to be focused, differentiated, and consistent everywhere, every time. Will it take one, five, ten or over twenty years? That essentially depends on the memory and [...]

Continue reading " How Long Does It Take to Build a Brand? "

The concept of branding applies to any individual, organization, product, or service, as long as there is a transaction between human beings. Branding relies on fundamental principles of psycho-sociology – essentially the way our memory processes, stores, and recalls information. Not to actively manage one’s brand name is therefore the equivalent of putting one’s head [...]

Continue reading " Does Branding Apply to Us? "

Naming is a subset of branding. Any combination of sounds, or phonemes, can compose a name, and perhaps be unique enough as to identify a product or service without ambiguity. But that is not enough to make it a brand.
For internal purposes, engineers or designers often use code names to identify their projects, such as [...]

Continue reading " Is Branding Different from Naming? "

I originally wrote this article for Digital Journal.
We’ve all heard of Google Adsense and the revenue it has generated for marketers and Google. The thing is that Adsense is no longer considered the strong earner it once was for internet marketers as generating income online continues to slow down.
Adsense revenue has normally been generated at [...]

Continue reading " Internet Marketing: Dead or Alive? "

Branding is the foundation of marketing and is inseparable from business strategy. It is therefore more than putting a label on a fancy product. Nowadays, a corporation, law firm, country, university, museum, hospital, celebrity, and even you in your career can be considered as a brand.
As such, a brand is a combination of attributes, communicated [...]

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Gaining traffic to your site using Adwords doesn’t always work. When you get your own web hosting services, they’ll probably throw in a couple of advertising coupons to help out the deal. Lots of blogs have Adsense installed and this gives you a huge potential of redirecting traffic from specific sites to yours. However, Adwords [...]

Continue reading " Adwords Marketing Is Expensive! "

I’m back with another ItsTheReal production! Wondering if Jay-Z and Beyonce will get married? What if the wedding is already planned out?

Continue reading " It Was All So Bey-Z "

I read this article from Ades Blog about Matt Cutts’ white hat SEO tips, video, and text summary . Here are some points made on Ades Blog:
1. Use variation of the same keyword in the url, title and content separately
2. Use dashes and underscores in the URLs to separate the words
3. Name categories after the [...]

Continue reading " SEO Tips From Matt Cutts "

Making money online is not easy. My thoughts of even getting into the niche are dwindling by the day. But then again on second thought, it is possible to make money online even if you don’t sell things. Google is actually moving towards capturing a huge market share in the online advertisements arena, and Google [...]

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