Effectively Marketing Videos Is Difficult
Posted by admin on
October 26, 2007
According to Master New Media, Online video marketing is the key business differentiator for web companies wanting to communicate effectively their product profile and benefits within the shortest possible time. Putting together a video tutorial on your blog or website doesn’t automatically bring you a great conversion rate to selling products. There is more to effective video communication than just slamming some video content up on your web pages.
Creating video content is very complex and highly multidisciplinary art. According to Master New Media,
The average attention span of a web user today is measured in seconds. Once delivered to you on a red carpet by a major search engine search query, or by a recommendation link on a review blog, the new web visitor applies only a very limited effort and time to see whether she can make sense of what you are communicating/selling/proposing and to decide whether your content, style, look and approach are a good fit for what she was actually looking for. If you can engage her interest right there and then, and offer a fast, highly visual way to let her discover what your “message” is, you have done bingo.
You can’t play many tricks to fool readers. Since today’s web users already know what they are looking for it’s hard to attract attention with your videos since nobody goes around looking for random videos. You really need to address the desire from the user to get at what they are looking for in the least time possible and in the most effective way.
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tags: marketing, online, online video marketing, video, Video Marketing
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How Important Is A Domain Name?
Posted by admin on
October 23, 2007
Broker’s of domain names such as GoDaddy have tons of money flying around. Naming your business has its pros and cons. Some names have value, some are worthless. Factor the sale price of a business and its name and you have a formally noted asset. Domain names are now being referred to as “virtual real estate”, which seems to be a fair description.
In practice, domain names are a profile as well as an identity. A rep is built by a name, and that matters for advertising and marketing purposes. Being someone nobody’s ever heard of isn’t good market strategy. Domain names generate traffic, particularly from the address bar. Some domain names can sell for $1000 all the way up to millions of dollars. In business registration, there’s a statutory process of checking names for incorporation of companies. You can’t go out and pick a random name without checking it since there is a possibility someone else may own the name.
Checking domain names matter to advertisers because the use of names or expressions owned by other people is legally risky. Made up names in particular are dangerous. Even if you use them unintentionally, with no desire to rip anyone off, and without knowledge of the existence of a name, things can get messy. By rights, you need to check your material. It is possible to unintentionally plagiarize, and under international copyright laws, if you do so, and that material exists “in tangible form” elsewhere, you could be in trouble.
Marketing Today Is a Whole New World
Posted by admin on
October 20, 2007
Ad agencies deal with passive approaches. Their clients don’t have to click on this or that to explore. They have one shot to get their message across. there will always be a place for those TV spots and print campaigns but in today’s marketing world it’s simply the jam and not the bread of a complete package.
Web agencies deal with a very interactive audience. Even the simplest web sites require for the viewer to point and click to get there. The world has become much more interactive. The mass majority of consumers has already researched a product before buying. If a company’s web site crashes their computer or takes forever to load they get bored and select the next one from their search list.
Instead of listening across the clothesline about who makes the best product consumers are turning to blogs to see who has what and how well designed that product is. Gone is the day where consumers bought products on blind faith. Today’s consumer is well informed and wants to be treated as such.
While advertising agencies and PR firms are very talented they are not web designers. The web sites that come out of the advertising firms are often poorly formatted. Web agencies deal the problems of formatting and accessibility. Coding. The designers can come up with the next greatest innovation but if the coders can’t find the right web language then the site will fail. Coding has taken on a new dimension for the web. Prior to the rise of web marketing campaigns code languages although complex didn’t have to deal with the types of media that are now being requested of them. Everything in the web coding world is changing at a rapid pace. Within a web agencies the front end and the back end have to work together to produce a reliable product that doesn’t crash a consumers computer. Even if that consumer has a computer from the stone age.
tags: ad, advertising, agency, market, marketing, public relations, web
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Wikipedia SEO Strategy
Posted by admin on
October 17, 2007
Wikipedia Search Engine Optimization (SEO) strategy help the site become the most popular online reference guide for most things people wants to know. How did they do it? Most Internet marketers can learn a thing or two of search engine optimization (SEO) form Wikipedia. How is this free online user generated encyclopedia rank so high in Google search for almost every hot to get keyword?
Luis Galarza, from the area of Leominster MA. said that Wikipedia applies excellent “Link Bait” techniques which is a method for building or generating back links to a website. If you know a little about search engine optimization or SEO (for the short name) you know that having sites linking to your website will increase your site rank on any search company like Google, Yahoo, MSN, and others.
What’s Link Bait?
“This is the technique of providing content interesting enough to catch people’s attention. So, they will link to your web page without any asking” according to Mr. Galarza.
Here are 3 tips written by Luis Galarza that shows link bait techniques apply by Wikipedia:
1st Link Baiting Tip
Wikipedia articles have a lot of content and people like to link to pages that have mostly text. There’s a majority of information structured in a consistent way and that creates most of the articles very valuable to the readers mind.
2nd Link Baiting Tip
Wikipedia reports have an accessible language. Even if you’re not acquainted with a domain, you are allowed to figure out the basic things and it’s very easy to discover more information.
3rd Link Baiting Tip
Why would anyone link to the Wikipedia page for “Ask a Ninja” instead of the homepage of the video blog? Because the Wikipedia page begin with “Ask A Ninja is an award-winning series of comedy videos about the image of ninjas in popular culture”, while the homepage shows the latest videos. There’s more text information in Wikipedia.
Link bait tactics are considered a white hat SEO and link building strategy. You can use these search engine optimization techniques on your website or blog and let people build your rank and traffic viral by providing catchy content for them to link to.
Why Video Marketing Should Be Included In Your Marketing Mix
Posted by admin on
October 7, 2007
Original post by TubeMogul.
Online video is one of the best venues to engage an audience. This new medium allows the video creator to communicate a message on multiple levels. Video has led a way for people to learn, and consequently, legendary brands have been created. As a case in point, think of traditional internet marketing; when was the last time that a paid search listing or banner ad raised your blood pressure or induced you to forward something to a friend?
With online video you can also reach a huge audience for a minimal investment, thus the ROI of online video marketing can be astounding. Consider that according to the Interactive Advertising Bureau; more than 50% of the US population will watch video online next year. That’s 155.2 million people, and we’re just talking the US! Increasingly, people are watching a lot of video as well. According to comScore, Americans watched 9 billion online videos just in the month of July.
Like everything else, there is no “free lunch” as the video-sharing sites don’t charge to host your content, but getting your target audience to watch and forward your video is no easy feat. That’s where we come in. Since we are tracking videos across the major video-sharing and social networking sites, we know a thing or two about what works and what doesn’t.
