Search Engines are not static. And you need to respond to emerging strategies in Search Engine Optimization to keep traffic flowing to your site.

There are many things that will never change about Search Engine Optimization (SEO), but there are some things that do change periodically. In this article we’ll cover the on-page optimization factors necessary for having sites that rank well.

There was a time when webmasters were “stuffing” their sites and meta-tags with tags and keywords or misleading information. That is considered to be black-hat (bad guy) tactics. Search engines adapted and responded to these practices in order to continue to operate with valuable search results for their users. Search engines are businesses also. They need to make a profit just like you do.

When the meta-tag stuffers got banned or sand-boxed, new SEO rules came along. Part of the new rankings methodology involved giving value to the kind of “votes” sites were getting. Backlinks became more of an effective way for the search engines to assess what sites were really about content-wise. So the next thing the search engines did was to give higher rankings based on the number and quality of backlinks each site had.

Once social bookmarking came along it was easy to get thousands of backlinks everyday to your site. But. Since social bookmarking links are so easy to get they got reduced in value and many social sites have now rolled into no-follow for their default link style

Here is what happened. The search engines decreased the value of metatags and social bookmarking links. Then they increased the value of on-page optimization factors. For instance, you saw over the past several years a rise in the importance of LSI and LSA on your site. That means LSI, or latent semantic indexing and LSA, latent semantic analysis are more highly valued for search engine optimization.

LSI and LSA are becoming widely known terms now because there is a certain way to build websites just the way the search engines want them to be built. If you write and publish content using some or all of the main keywords, sub-keywords and somewhat-related keywords, then your sites have a far better chance of ranking well with less backlinks than webmasters who build sites without knowing how to do proper-on-page optimization.

Failing to properly optimize your site for search engines will hurt your traffic generation and your business. Learn how to improve your Search Engine Optimization and get serious about the value of your site’s content and you will see improvements in the activity at your site. Find out what on-page optimization factors your site requires so it will rank well with less effort.